Monthly Archives: August 2020

6) Middling: the power of opposites to structure your blurb by Colin Brush

Posted on 25 August 2020 by Jacey Bedford

‘Elric knew that everything that existed had its opposite. In danger he might find peace. And yet, of course, in peace there was danger. Being an imperfect creature in an imperfect world he would always know paradox. And that was … Continue reading →

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5) Beginnings or How to Get People’s Attention by Colin Brush

Posted on 18 August 2020 by Jacey Bedford

‘It was a bright cold day in April and the clocks were striking thirteen.’ Nineteen Eighty-Four, George Orwell We’re just over the halfway point in my guide to writing blurbs and you’re probably wondering when we’re going to get around … Continue reading →

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4) Pitching your story’s emotional hook by Colin Brush

Posted on 13 August 2020 by Jacey Bedford

‘I never take on a client unless I can pitch their book in twelve words.’ UK literary agent The pitch is perhaps the most crucial aspect of understanding and selling your book. It is how you connect it to other … Continue reading →

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3) Who are we talking to? by Colin Brush

Posted on 4 August 2020 by Jacey Bedford

‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half’  John Wanamaker, US Postmaster General & marketing pioneer ‘It’s for everyone.’ I’ve heard these words from authors, agents and publishers too many times … Continue reading →

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